Awards & recognition

Official winner of Best Marketing Agency in Kerala.

We didn’t win for good-looking designs. We won because our marketing delivered measurable results for South India Retail Expo (SIRE), South India’s largest retail expo, edition after edition. Design gets attention; reach and results are what make marketing work.

ZainCo receiving the branding and marketing award at South India Retail Expo 2024 2024

Kerala’s Biggest Retail Expo, 2024

Honoured again for our continued creative performance and contribution to business growth in the branding and marketing of the expo. Received from SOAK (Supermarket Owners Association Keralam), led by President Musthafa Vazhat, General Secretary KM Haneefa and Treasurer Jabir KCN.

Why we won

Five targets. Five results.

As the marketing partner for the expo, we were given five clear targets. Every one was met, and the numbers grew from 2022 to 2026.

  1. Fill the hall with the right audience

    An expo only works if buyers turn up. Our campaigns reached supermarket and retail owners directly, growing the audience from 5,000+ retailers in 2022 to 15,000+ in 2026.

  2. Sell the stalls

    Brands book stalls when they believe the audience will be there. We marketed the expo to FMCG brands, distributors and exporters, filling 200+ stalls in 2022 and 300+ in 2026.

  3. Make the event pay for itself

    We built the sponsorship story and the packages behind it, collecting more than 120% of the expo’s expenses from sponsors, so the event was funded before the doors opened.

  4. Give sponsors real value

    Sponsors didn’t just get a logo on a banner. Their brands reached over 10 million people worldwide through Instagram, YouTube and more than five other digital platforms.

  5. Turn the event into lasting partnerships

    A successful expo builds trust. Many of the brands we met through it went on to become long-term ZainCo clients, which is the clearest proof that the strategy works.

Beyond the expo floor

Magazine and SIRE Awards marketing

Alongside the expo itself, we marketed its Retail Insight magazine and the SIRE Awards, giving the retail community stories to read and achievements to celebrate. That kept the expo in the conversation long before and long after the event days.

Visit South India Retail Expo

Recognition built on client trust

Every award represents more than a title.

It reflects the trust of our clients, the dedication of our team and the results of the brands we have helped grow. Since 2015, ZainCo has worked with businesses across Kerala, India and the GCC on branding, design, digital marketing, websites and video.

Want marketing that delivers results like these?

Talk to the award-winning team