Marketing Strategy

Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories, and in-market segments.

Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories, and in-market segments.

And don’t forget the content you’ve already published.

In fact, Cyrus Yung, co-founder of SEO company Ascelade, said updating old content is a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay.
“They have old articles that have ranked well previously and have attracted backlinks, but the search traffic for that particular article is on a downward trend,” he said

Video remained a popular digital marketing tactic in 2020, and it’s a must marketing strategy for this year, too.
Stuart Leung, vice president of marketing for vaping brand Breazy, said videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials, and behind-the-scenes footage.

According to Dan Rice, marketing manager at recruiting firm Talent Locker, the most effective strategy in 2019 was optimizing and prioritizing Google My Business, the free tool that allows businesses to manage their online presence across Google, including search and maps.

More importantly, when it comes to growth hacking, it is less important to take into consideration cost-benefit analyses, expenses related to marketing and advertising, or any other metric.